Our dedicated team of expert marketers help you manage the promotion of your book throughout the publication process and beyond. The marketing team work closely with the commissioning team and the information provided by the authors in their Marketing Questionnaire in defining the promotional activities for each title.
An overview of our marketing and how authors can assist in the promotion of their book can be found in our Marketing Guide For Authors.
Getting the best exposure for your book
Our marketing approach can be broken down into three main areas:
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Author and title awareness and attraction
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Library and reader awareness in support of sales
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Marketing support materials
Author and title awareness and attraction
Raising the profile of our authors is key if we are to help make any book a success. Author awareness campaigns help raise the demand for a book. Key activities for author promotion may include:
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Conference promotion—highlighting relevant books at key events
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E-mail and online marketing campaigns—timely and relevant campaigns to showcase a book
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Inclusion in Expanding Physics promotions—this could be targeted list purchase, promotion to suitable partnership organizations and being part of our sales catalogue
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Author webinars – a great way to tell the story behind a book, author webinars provide a novel way to help raise an author's profile
Library and reader awareness in support of sales
Our library campaigns are directly focused on generating visibility, demand, sales and usage at global institutions and our books will benefit from activities such as:
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Inclusion in print and digital literature, including forthcoming titles lists, general brochures, flyers, etc
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E-mail marketing campaigns to raise general awareness, field-specific promotions and new title announcements
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Communications to current and target library customers
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Industry conference presence and launch announcements
Marketing support materials
Marketing materials specific to each book are created, including web banners, print adverts, business cards and flyers. Authors can download flyers for their book from their own books homepage on our website iopscience.org/books. Marketing materials are also sent to targeted conferences and exhibitions to promote relevant books.
Hosting
Our books are hosted on iopscience.org. This is our innovative content platform, which attracts an audience of more than 1.5 million visitors a month from more than 4700 worldwide institutions and corporations. All books are fully integrated with other content on iopscience.org. This means users will find it when they are searching by keywords, subject area or simply browsing book collections.
Homepage
All books also benefit from their own homepage, which we link directly to in our specific marketing campaigns.
You will be invited to update the original quality assessment scores you provided with your original review. If you feel the paper has been improved, your scores should increase.
When reviewing a revised manuscript, you are checking that the revisions are satisfactory. You will receive a copy of the revised manuscript as well as the author’s response to the reviewers’ reports.
It is generally not appropriate to request additional changes (not mentioned in your original report) at this stage.
If the authors fail to answer your criticisms, please check the ‘Unsatisfactory Revision’ box on the report form and describe the areas that were not addressed in the revision in your comments.
For articles published under the gold open access model, in the case of IOP owned journals, the authors retain the copyright in the article and grant IOP a non-exclusive licence to publish the article. The position with other journals may vary and is set out in the applicable copyright form.
If an article has been published under the gold open access model, it should have a box with OPEN ACCESS on it at the top of the first page of the article and the licence type (CC BY for newer content, CC BY-NC-SA for older content, and CC BY-NC-ND for some articles in ECS owned journals) at the bottom of the first page of the article.
Articles published under the gold open access model are currently published under a CC BY licence, unless the article is published by an ECS journal. For ECS journals, authors have the ability to choose to publish under either a CC BY licence or a CC BY-NC-ND licence.
Articles published under the gold open access model prior to December 2012 were published under the CC BY-NC-SA licence (you should look at the first page of the article around this time to check which licence the article was published under).
For information on how to request permission, see the permissions section.
This is normally a quicker process than reviewing an original manuscript. The deadline for your comments will be between five and 21 days, depending on the journal. Again, if you need an extension please get in touch with the editorial office.
Introducing our design and branding values
Strong design values are one of the strategies IOP has developed to promote and support our publishing activities. By increasing brand awareness and visibility, IOP strives to help our authors stand out in a crowded, ubiquitous market place, both in print and digital. We offer a unique competitive advantage with our own in-house design department, promoting a strong design culture within the organisation and beyond. Our design studio has evolved into a highly effective design force within the STM sector—we see design as one of the key components of publishing, in both editorial and marketing activities, and a strong offering to help authors promote their work within the scientific community.
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Design implementation
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Each book is designed to fulfill its individual requirements, delivering a design solution to best respond to its specialist scope and audience. But we also think of our design holistically—in addressing both the detail and the bigger picture, we consider its opportunities within the wider marketing and editorial context of our ebooks programme.
Our design strategy cascades through to marketing communication, both in print and online, where a book cover design is implemented for adverts, leaflets/brochures, exhibition presence, etc. We make the visual work hard both as an individual piece of communication and within the context of promoting it at a series or collection level.
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Platforms
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It is important to emphasise how our ebooks are implemented across media and platforms, and expand from the traditional model of book publishing. An ebook exists primarily in digital form while its print-on-demand version is generally produced in smaller quantities. In terms of design and branding, the visual approach we have developed aims to best portray our programme in digital form, where our covers are primarily promoted as small thumbnail images and digital covers on tablets.
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Cover creation
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During the production stage, our in-house design studio will also be drafting a unique and beautiful IOP Publishing-branded book cover. This cover will be graphically designed by an IOPP studio specialist to ensure your book will be noticed in the marketplace and complement our book program. Our design technique greatly impacts the exposure of your book.
Platinum (also known as sponsored or diamond) open access journals allow immediate access to the content of the journal without the payment of a subscription fee or licence. Authors pay no article publication charge and all the costs of publishing the journal are met by one or more sponsoring organizations.
IOP publishes two sponsored open access journals on behalf of partners:
- The Vietnamese Academy of Science & Technology: Advances in Natural Sciences: Nanoscience and Nanotechnology
- China Academy of Engineering Physics: International Journal of Extreme Manufacturing
- Songshan Lake Materials Laboratory: Materials Futures
We acknowledge and respect the significance of an author deciding to publish their work. Throughout the publication process, we remain fully committed to providing our authors with the best possible publishing experience, including efficiency and personal service throughout each phase of the publishing process.
Each manuscript undergoes full copyedit and proofread (including grammar, tense, punctuation, and spelling). After your manuscript undergoes editing and typesetting, you will be provided with a set of proof pages for. Please review all corrections carefully.
It is important to remember all submitted manuscripts are to be considered final and should only undergo minor corrections and changes to not disturb typesetting.
To submit your report, either click the link in the email you received with the paper attached, or log into your account on ScholarOne. If you have forgotten your log in details, click ‘Reset Password’ on the log in page. This video will take you through the stages of submitting your report.
How to submit your report on ScholarOne
Most of your report should go in this section. Please remember to use appropriate language in your comments for the author. IOP Publishing retains the right to make minor edits to reports if the reviewer has used language that is inappropriate or offensive, or if they have revealed their identity on a double-anonymous journal. In exceptional circumstances IOP Publishing has the right to withdraw reviewer reports.
Please justify any literature reference(s) you suggest the authors should cite, especially any to your own work. The Editor reserves the right to exclude irrelevant citation suggestions from reports.
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Structure
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Start your report by briefly summarizing the purpose and results of the paper. This shows the authors and editors of the journal that you have read and understood the work. The body of your report should concentrate on the quality of the article. It can be helpful for the author if you number your points. You should comment on the strengths of the paper as well as what could be improved. Please provide full references to earlier work if you believe the research does not add anything new.
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Length
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Reviewers are not required to give a detailed summary of the paper. However, your report should be substantial and thorough. You should explain your thinking and give the author and editors enough reasoning to support your recommendation. If you are requesting the author to revise the article, be clear about what is needed to bring the article up to the required quality standards for publication.
Occasionally we receive very short referee reports that do not provide evidence to support the recommendation. On receipt of such reports we may contact the referee to request some additional comments, both to assist us with assessment and to assist the author with any potential revision.
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Tone
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Your report should be polite, objective and constructive. You should not make any personal comments. Think about what kind of report you would like to receive.
You may also upload a file containing your comments.
