Promotion and marketing
Our dedicated team of expert marketers help you manage the promotion of your book throughout the publication process and beyond. The marketing team work closely with the commissioning team and the information provided by the authors in their Marketing Questionnaire in defining the promotional activities for each title.
An overview of our marketing and how authors can assist in the promotion of their book can be found in our Marketing Guide For Authors.
Getting the best exposure for your book
Our marketing approach can be broken down into three main areas:
Author and title awareness and attraction
Library and reader awareness in support of sales
Marketing support materials
Author and title awareness and attraction
Raising the profile of our authors is key if we are to help make any book a success. Author awareness campaigns help raise the demand for a book. Key activities for author promotion may include:
Conference promotion—highlighting relevant books at key events
E-mail and online marketing campaigns—timely and relevant campaigns to showcase a book
Inclusion in Expanding Physics promotions—this could be targeted list purchase, promotion to suitable partnership organizations and being part of our sales catalogue
Author webinars – a great way to tell the story behind a book, author webinars provide a novel way to help raise an author's profile
Library and reader awareness in support of sales
Our library campaigns are directly focused on generating visibility, demand, sales and usage at global institutions and our books will benefit from activities such as:
Inclusion in print and digital literature, including forthcoming titles lists, general brochures, flyers, etc
E-mail marketing campaigns to raise general awareness, field-specific promotions and new title announcements
Communications to current and target library customers
Industry conference presence and launch announcements
Marketing support materials
Marketing materials specific to each book are created, including web banners, print adverts, business cards and flyers. Authors can download flyers for their book from their own books homepage on our website iopscience.org/books. Marketing materials are also sent to targeted conferences and exhibitions to promote relevant books.
Hosting
Our books are hosted on iopscience.org. This is our innovative content platform, which attracts an audience of more than 1.5 million visitors a month from more than 4700 worldwide institutions and corporations. All books are fully integrated with other content on iopscience.org. This means users will find it when they are searching by keywords, subject area or simply browsing book collections.
Homepage
All books also benefit from their own homepage, which we link directly to in our specific marketing campaigns.