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IOP Science

5 things you should to be doing after publishing your research article

In this article, Hazel Rowland, Associate Marketing Manager at IOP Publishing, shares what researchers can do to increase the potential impact of their article once they have published.

“Congratulations, you have published your research. But don’t stop there. It’s important to amplify your research, to ensure the scientific community, and beyond, gets to see it.

As a marketer working for a non-profit scientific publishing company, I have some top tips which you can follow to help you get your research out into the world and making an impact.”

 

  1. Work with your publisher: We have several ways to help promote your papers. By working with your publisher and getting involved—like sharing on social media, providing testimonials and tagging your work—you can give your research an extra boost and make it more visible on various marketing platforms. 
  2. Socials: Ensure you are using your own social media channels to promote your research and engage with the scientific community and institutions. Don’t forget to tag your publisher’s account, journal accounts if there are any, institutions and any of the relevant researchers included in your work. You can also use social media to get involved in relevant online discussions around your research. The best way to grow your audience online is to share your research and interact with your followers. You could even include video content to explain your research further.
  3. Tell a story with your research: Explain, in lay terms, why your research is important. Reach out to science magazines, podcasts, blogs and media outlets, such as Physics World, drawing out key themes from your research, and what it aims to achieve.
  4. Use the support and networks available to you: Start by contacting your institution’s press office for guidance on promoting your work. Reach out to colleagues in your field to see if they have connections with relevant media, journalists or blog sites. Share your research with colleagues who have a strong social media following or a relevant contact list. Additionally, explore scholarly collaboration networks like ResearchGate and Scopus. Consider emailing those you’ve referenced in your article, as well as key figures in the field, with links to your work. You can also connect with those citing your work on Altmetrics; if a blog, podcast or researcher from another field has mentioned your work, it might open the door to valuable collaboration opportunities.
  5. Events: When attending in-person events, bring along flyers, including QR codes, linking to your article. Distribute these while you network amongst researchers with similar research interests. Interact online with other delegates during conferences and industry events. Use X, formally Twitter, to find out the official hashtag and tweet during and after sessions.